For the last 2 months, I could not help but notice a new phenomenon in Bangkok among geeks and music lovers. Every sunday afternoon, a community is forming at a coffee shop. iHear is a loosely-formed band among friends, starting with @plajazz and @iPattt. This is a truely a social-network phenomenon. Pat is a enterpreneur and musician, he actually plays on stage and for studio recording, and the same time, he co-owns a web development company. Pat talks about how this is started, how he uses social network to market his audience. I witnessed this on Sunday October 25, 2009. You could see some of these performance at the YouTube playlist.