Forrester currently lists Channel Automaton at the top of the vendor priority list, with Incentive Automation leading the way. But how important is automation in todays Channel? Is it a real competitive advantage?  What are the challenges? Where does data play into this strategy? Why is it harder than is sounds? There are a lot of questions that need to be addressed, however one  thing is clear according to Jay McBain, Principal Analyst Channels, Partnerships and Ecosystems at Forrester. The ones who get automaton right, from Incentives to personalization, will be the winners. Please listen in as Jay and I discuss the value of not just committing to channel automation, but the upside of doing it right.