Ever heard of ABM? Yep, it is a very real thing. Not only that, but it's not just another funked up B2B acronym for acronym's sake. Done right, it can have a huge impact on the indirect channel, increasing lead and demand gen, and improving the ever important PX. Renowned channel and ABM expert, Gemma Telford - owner and founder of specialist agency SHEHER joins Glenn for this brilliant Drop In... welcome to 2021!!