How can Trusted Advisors confidently sell cybersecurity without pretending to be the expert? In this compilation episode of Channel Security Secrets, Lou brings together insights from past guests to unpack what it really takes to succeed in cyber channel sales.

From follow-up discipline to partner enablement, from indirect sales methodology to empowering internal champions, this episode explores the foundational behaviors and frameworks that separate thriving channel professionals from the rest. If you are navigating cybersecurity in the channel, this conversation is your practical roadmap.

Takeaways: 

• Why structured onboarding and education are critical for new channel managers.
• How consistent follow-up can determine long-term channel success.
• Why being a connector in the ecosystem instead of the technical expert can work.
• How bringing the right experts into the conversation builds credibility.
• Why understanding the customer’s internal politics, goals, and personal risk is key.
• How reframing conversations around outcomes and business objectives builds trust and momentum.

Quote of the Show

• "There are so many questions that you can ask that have nothing to do with security.” - Sharif Soofi

Find all episodes, show notes, and resources at: https://www.cdg.io/podcast/ 

Partner with us: https://www.cdg.io/partner-with-cyber-defense-group/ 

Ways to Tune In

• Spotify: https://open.spotify.com/show/1gIKsOyorKMzQA7wxck4dH?si=ff617df387aa401c 
• Apple Podcasts: https://podcasts.apple.com/us/podcast/channel-security-secrets/id1826825461 
• Amazon Music: https://music.amazon.com/podcasts/8703d3a3-4128-4691-8862-cb847f53f776/channel-security-secrets 
• YouTube: https://www.youtube.com/@ChannelSecuritySecrets