<p>We interview Jennifer Anaya, newly named senior vice president of marketing for Ingram Micro, about what ails channel marketing and how fix it.</p>

We interview Jennifer Anaya, newly named senior vice president of marketing for Ingram Micro, about what ails channel marketing and how fix it.

Channel Happy Hour Interview 269

A weekly podcast discussing the Tech Channel 

1 Shot VAR - 1 Shot Vodka - 1 Shot Vendor - 1 Shot Reality - Shake Vigorously

Channel Happy Hour podcast with Brett Martin and Mike Vizard.

The major IT news of the day will be analyzed from a unique channel perspective. 

Where there’s mystery there’s profit. Incumbent vendors like to focus most of their efforts on legacy technologies. But these days IT is all about disruption. End users are driving adoption of innovative new technologies at unprecedented rates. That creates an opportunity for channel partners to add products and services to their portfolio much earlier in their lifecycle. That’s important cause the earlier a channel partner gets engaged; the more money there is to be made.

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A weekly podcast discussing the Tech Channel 1 Shot VAR - 1 Shot Vodka - 1 Shot Vendor - 1 Shot Reality - Shake Vigorously Channel Happy Hour podcast with Brett Martin and Mike Vizard. The major IT news of the day will be analyzed from a unique channel perspective. Where there’s mystery there’s profit. Incumbent vendors like to focus most of their efforts on legacy technologies. But these days IT is all about disruption. End users are driving adoption of innovative new technologies at unprecedented rates. That creates an opportunity for channel partners to add products and services to their portfolio much earlier in their lifecycle. That’s important cause the earlier a channel partner gets engaged; the more money there is to be made.

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Channel Happy Hour Interview 269

Channel Happy Hour Interview 269