CPG, more specifically Fast Moving Consumer Goods (FMCG) has carved out an entirely distinctive trade promotion management and execution format. But you need to know that TPx is only ONE version of channel incentive programs across every industry selling through the various channels of distribution. Rob breaks down some of the most relevant differences between CPG and other consumer or commercial product channel incentives programs.  May be the first you’ve heard of them!  Take a listen.

For more about Hand Promotion Management: https://handpromotion.com/