Welcome to Season 3, Episode 2 of Misadventures in Marketing: Channel Surfing! In this episode, hosts Peter Farago and Steve Haney share their insights on determining which marketing channels to exploit in the current online, vertical video, AI-driven environment we find ourselves in. After some intriguing banter about the government’s role in regulating AI, and exploring the intersection between entertainment and technology vis a vis Disney & OpenAI, they dive into the very, very hard job of identifying which marketing channels work best for an early stage tech start-up. From social media and email marketing to SEO, conferences, trade shows, and content generation, they highlight the necessity of utilizing existing resources to build one’s presence without significant budgets. Next they talk about experimenting with new marketing channels, like influencer partnerships and niche podcasts. Identifying industry-specific influencers and engaging with them to maximize outreach while minimizing costs is one relatively new channel that could leave SEM in the rear view mirror.

Don’t forget to check out the latest blog posts from AMA SF, expanding on the topics we explore in Misadventures in Marketing.

More Than a Mic: Strategic Speaking That Drives Growth

https://www.amasf.org/blog/strategic-speaking-that-drives-growth/

About Misadventures In Marketing

The American Marketing Association San Francisco Chapter presents Misadventures in Marketing, a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago, a career high tech marketer and Steve Haney, a fractional GTM executive in tech, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and marketing colleagues.

Listen: https://mim.captivate.fm/

Facebook: https://www.facebook.com/AMASanFrancisco/

X: https://x.com/AMASanFrancisco

Instagram: https://www.instagram.com/amasanfrancisco

LinkedIn: https://www.linkedin.com/company/amasf/

Hosts: Peter Farago and Steve Haney

Marketing: Ian Robinson-Lambert

Editing: Lorenzo Fernandez-Kopec, Marisa Gabriela Ramos (Peakbound Studios), and Brian Douglas

Consulting Producer: JulieAnn Bornales

Content Producer: Rinita Datta

We'd also like to thank our sponsor Workbox for their support of Misadventures in Marketing.

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