Welcome back to Digital Madvertising powered by Digital Ignite. In this episode I am talking with Michael Houlihan, Michael was the Co-Founder of the world's #1 Wine Brand Barefoot wines. Along with business partner Bonnie Harvey, they started the winery that grew into the Barefoot Wine brand in 1986 and sold the brand to E&J Gallo in 2005. Since then they have founded The Brand Authority, a Forestville, Calif., marketing and branding company. Today Michael Houlihan is a highly sought-after business strategist, keynote speaker, consultant, and corporate trainer. He is also the founder of Business Audio Theatre which you will hear all about on this episode as well as some clips sprinkled in. See more below on Business Audio Theater. 
 
Turnover and lack of engagement are the biggest hidden costs to any business!

The Audiobook Publishers’ Association recognized The Barefoot Spirit as one of the top 5 business audiobooks of 2020. This is a totally new form of business audiobook – “Business Audio Theatre” (BAT) where actors voice the parts in scenes that depict the seminal events in the founder’s story, complete with sound effects and music.

Listeners identify with the story, the brand, and the founding principles. Used as an on-boarding or brand building tool, companies can entertain and educate to encourage loyalty and engagement.

You can find links to Business Audio Theater and more on Michael below 

https://www.businessaudiotheatre.com/
https://thebarefootspirit.com/
https://www.linkedin.com/in/mhoulihan

This Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark Karthik Nair and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products.

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