Is building relationships in the channel just as important as cybersecurity and AI integration? In this episode of Channel Security Secrets, Lou sits down with Kathryn Rose, founder of channelWise, to explore growth and marketing in the channel.

Kathryn shares her journey, emphasizing the significance of relationships in channel success and discussing the latest trends impacting the industry today, with a focus on cybersecurity threats and AI advancements.

Takeaways: 

• How building strong, face-to-face connections remains vital in the channel industry.
• Why having the right protection and knowledge is essential for business survival.
• Why partners should focus on educating clients about protection strategies and the real-world applications of cybersecurity.
• How partners can look beyond the hype of AI and focus on practical understanding and implementation.
• How enablement tools can be turned into revenue-generating activities.
• Why many trusted advisors hesitate to initiate cybersecurity discussions.

Quote of the Show

• “ It is not a matter of if, it's when it's gonna happen... I don't think that you can be afraid enough, to be quite honest with you.” - Kathryn Rose

Find all episodes, show notes, and resources at: https://www.cdg.io/podcast/ 

Partner with us: https://www.cdg.io/partner-with-cyber-defense-group/ 

Links

• LinkedIn: https://www.linkedin.com/in/iamkatrose/     
• Company website: https://www.channelwise.com/  

Ways to Tune In

• Spotify: https://open.spotify.com/show/1gIKsOyorKMzQA7wxck4dH?si=ff617df387aa401c 
• Apple Podcasts: https://podcasts.apple.com/us/podcast/channel-security-secrets/id1826825461 
• Amazon Music: https://music.amazon.com/podcasts/8703d3a3-4128-4691-8862-cb847f53f776/channel-security-secrets 

YouTube: https://www.youtube.com/@ChannelSecuritySecrets