Chantal Cornelius, founder of Apple Tree Marketing, joins me to discuss her unique approach to marketing and branding. We explore her journey from corporate life to entrepreneurship, and how her passion for horse riding has influenced her business philosophy. Chantal shares insights from her books "Magnetic Marketing" and "Standout Strategies," emphasizing the importance of emotional connections in marketing. We delve into the evolution of USPs, the five standout strategies she's identified, and the critical role of empathy in modern marketing. Chantal also offers candid advice on the courage required to stand out in business, drawing from her own recent experiences. This conversation provides valuable insights for entrepreneurs and marketers looking to differentiate themselves in today's competitive landscape.