Influence and persuasion are important no matter what role you’re in. In this episode, Jenni explores some of the theories about influence and persuasion, and the potential links to chaos. She also shares five things to consider when it comes to influence, as well as the risk of cross over into manipulation.

Keep the conversation going, ask questions and share your thinking by joining the Redefining Comms community, and connecting with Jenni on LinkedIn and Twitter.

Here are links to the resources mentioned in this episode:

Books recommended by Jenni Field

https://uk.bookshop.org/lists/books-recommended-by-jenni-field-redefining-communications

You are not so smart: Why your memory is mostly fiction, why you have too many friends on Facebook and 46 other ways you’re deluding yourself by David McRaney

https://uk.bookshop.org/books/you-are-not-so-smart-why-your-memory-is-mostly-fiction-why-you-have-too-many-friends-on-facebook-and-46-other-ways-you-re-delu/9781851689392?aid=9752

The Social Dilemma on Netflix

https://www.youtube.com/watch?v=uaaC57tcci0

Robert Cialdini

https://www.robertcialdinibf.com/

Podcast S2 E7: Building trust and credibility

https://redefiningcomms.com/podcast/chaos-to-calm-building-trust-and-credibility-s2-e7/

Podcast S2 E5: How to listen to employees

https://redefiningcomms.com/podcast/chaos-to-calm-how-to-listen-to-employees-s2-e5/