In Chapter 1 of "Time Management," Brian Tracy explores the psychological foundations of effective time management. This chapter highlights how our attitudes, beliefs, and mindset significantly influence our ability to manage time efficiently. Tracy discusses the importance of developing a positive attitude towards time, understanding personal time-wasting habits, and cultivating a sense of urgency. By addressing the mental aspects of time management, readers will learn how to reframe their thinking, set clear priorities, and lay the groundwork for more productive and fulfilling use of their time.