Predictably Irrational: Our Effort to Understand Human Behavior

Chapter 10: The Power of Price


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In this chapter, "The Power of Price," we discuss how price affects the effects we perceive. We also explain what he says about the placebo effect.

Our episode covers the following points: 

・Introduction

・The psychological effect that price has

・Expensive drugs  vs  Inexpensive drugs

~ Are expensive drugs more effective than cheap drugs? ~

・Manami's Placebo Experience

・What is a placebo?

・The placebo surgery

・Conclusion

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Predictably Irrational: Our Effort to Understand Human BehaviorBy Ross Miller