This chapter centers on the importance of implementing a customer-focused, human-centered culture for achieving sustainable business growth. It outlines a practical approach called the Engagement Framework, which integrates customers, employees, and leaders, supported by the Market Responsiveness Index (MRI) measurement tool for gauging performance and growth. The sources conclude with actionable steps for leaders, such as gathering teams and launching an MRI pilot, and include extensive endnotes, author biographies for Linden Brown, Chris L. Brown, and Sean Crichton-Browne