Q and AsConsistent quality content is the key to a loyal audience. That said, human nature being what it is, validating your audience is another great way to grow loyalty, and a great way to do that is to schedule episodes where you answer audience questions.
Here are a few ways to create these episodes:
If you have an episode dedicated to a particular topic, let listeners know that you’d like to have an episode dedicated to answering listener questions on the subject at the end of the show. Ask listeners to respond on Twitter with a hashtag you create. Review the questions as they come in, answer some then (don’t forget to ask for ratings and reviews when you do), and pick the best five to ten questions of the bunch. Remember, when you have the material, you need to go back on Twitter to tell your listeners you have everything you need and stay tuned!
Another method is pretty much the same, but it’s more of an open phones segment or Ask Me Anything show. Tell the listeners that you’re going to have a Q and A episode on a date-specific, create a Twitter hashtag, and follow the exact directions listed above.
Finally, save the Q and A segments for when you have a guest. Let your audience know you have a guest coming on, and ask for questions you can pose to your guest. This time, don’t answer any questions (they’re not for you), and I’d leave this hostage open-ended until just before you interview your guest. Be forewarned: try to pick questions that are interesting to the guest. If the guest is someone who appears on a lot of media, they’ve probably heard a lot of the same questions. The more original you can be, the more engaged the guest is likely to be.