Chapter 2 of "SEO Made Easy: A Comprehensive Guide to Optimize Your Website for Search Engines" is dedicated to the crucial topic of keyword research. In this chapter, we explain the importance of conducting keyword research for your website, and provide tips and strategies for finding the best keywords to target. We also cover the use of tools like Google Keyword Planner, and provide step-by-step instructions for using this tool to find relevant keywords for your website. By the end of this chapter, you will have a solid understanding of how to conduct effective keyword research to improve your website's search engine rankings.