12 Bold Moves

Chapter 2: Start From A Position of "I Don't Know"


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After 30 years of training, Caskey discovered that eagerness is garbage—it destroys professionalism. Discover how approaching prospects from an "I don't know if I can help" position creates trust, encourages information sharing, and differentiates you from pushy salespeople. Learn when to maintain this posture and when to shift to certainty.

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12 Bold MovesBy Bill Caskey