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Chapter 2: Why is SEO important for Business, especially in these times?
Why is SEO important?
Everyone knows about the impact paid advertising and social media platforms as well ads can have in terms of traffic to the website but even till date the majority of online traffic is driven by search engines.
Organic search results cover more digital real estate, appear more trustworthy to these internet savvy generation searchers, and they definitely receive way more clicks than all of paid ads put together.
As a matter of fact less than 10% click on ads and an estimated 94% still look towards organic results. https://www.oakcitytechnology.com/websites/do-people-actually-click-on-paid-ads-in-google
That fact simply means that there are 9x more traffic opportunities with SEO than with PPC.
And in this Internet world, SEO is the only channel that will consistently deliver more and more relevant traffic to your website resulting in either sales, communication or visibility for your brand, products, services and content.
It is classically considered to have the ripple effect. The more and more good quality content you churn out and put on the Internet for your business, the better and better results you’ll have.
So for businesses the following are two main things in terms of SEO:
Just by doing the above 2 steps a business can expect to grow exponentially in terms of traffic and results they are expecting, provided they also do the following prerequisites
View all episodes
By SEO AcademyWhy is SEO important?
Everyone knows about the impact paid advertising and social media platforms as well ads can have in terms of traffic to the website but even till date the majority of online traffic is driven by search engines.
Organic search results cover more digital real estate, appear more trustworthy to these internet savvy generation searchers, and they definitely receive way more clicks than all of paid ads put together.
As a matter of fact less than 10% click on ads and an estimated 94% still look towards organic results. https://www.oakcitytechnology.com/websites/do-people-actually-click-on-paid-ads-in-google
That fact simply means that there are 9x more traffic opportunities with SEO than with PPC.
And in this Internet world, SEO is the only channel that will consistently deliver more and more relevant traffic to your website resulting in either sales, communication or visibility for your brand, products, services and content.
It is classically considered to have the ripple effect. The more and more good quality content you churn out and put on the Internet for your business, the better and better results you’ll have.
So for businesses the following are two main things in terms of SEO:
Just by doing the above 2 steps a business can expect to grow exponentially in terms of traffic and results they are expecting, provided they also do the following prerequisites