You're listening to the official audiobook of Why Workers Quit: And Other Powerful Insights from the Largest Workforce Survey Ever Conducted on the Restoration Industry.

This is Chapter 2.

Every job starts with a job offer, but even before that, workers have to decide they want to work for you. In a crowded river with bait everywhere, why did your employees choose you? How did they even end up in the restoration industry? Simply put, if you don’t know where your employees came from or where your next hires will come from, you’ll have no idea where to look. Restorers that win among today’s workforce deeply understand their staff’s career goals and why they wake up in the morning.

This chapter does a deep dive into why workers chose the job they did, what they're looking for in an opportunity, and how it all varies by age and role. 

Want to download the written copy filled with never-before-seen graphs and data? Go to whyworkersquit.com