Chapter 21: Use Cases in E-Commerce Industry

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Chapter 21: Use Cases in E-Commerce Industry

Introduction

Electronic commerce, or e-commerce, is the term used to describe the online purchasing and selling of products and services. The emergence of the internet and digital technology has altered the retail environment, opening up new channels for companies to connect with customers and enabling people to simply purchase from home. With more people resorting to online shopping for a range of goods, from groceries and home basics to apparel and gadgets, the ecommerce business has expanded quickly in recent years. Traditional brick-and-mortar businesses have to adjust to the shifting industry by creating their own online presence since ecommerce platforms like Amazon, eBay, and Alibaba have become well-known brands.