In this episode, Einat argues that although she once believed that the best thing for a Jew living in the Diaspora to do was to move to Israel, "to make Aliyah," today, it matters more for Israel to live in every Jew, rather than for every Jew to live in Israel. In order to make this a reality, Israel must invest resources not just in bringing Jews to Israel to stay, but to engage Diaspora Jews in all areas: education, culture, military, business, and more.