Saturday - October 3 | 39 days until the conference | 515 registrations

In the car, on the way to Maastricht, Denise hummed along to the radio. She smelled wonderful.

           Victor thought about what a remarkable turnaround they had made in the past few weeks. Even he had started to enjoy social media, because it was working. As long as you considered a few basic rules: aim at your own network first and offer relevant content for people to talk about.

He could barely imagine what he had found previously so complicated about it anymore. The promotion with the fluffy guinea pigs had been the icing on the cake. He would love to organize something like that again. He had made a provisional booking for a larger space at the conference center, because the registrations were ramping up. He was already dreaming of a new Rodentia record. The biggest so far, in 1999, had gathered 1837 participants. Would he be able to top that?

The guinea pig promotion had gotten the registrations going. There were about twenty a day now. With another forty days to go, that would make for nearly thirteen hundred people. 

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Written by Gerrit Heijkoop & Paula Vos

 Narrated by Kevin Stillwell