The New Flat Rate

Chapter 3: The Fantasy Ferris Wheel | Why Won’t They Pay Me What I’m Worth?


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Why Won’t They Pay Me What I’m Worth? by Rodney Koop (Audiobook Series)


If your service company isn’t stacking cash, this book is for you. Rodney Koop reveals why homeowners hesitate to pay—and how to sell the way they already buy. Whether you’re in HVAC, plumbing, electrical, or another trade, you’ll learn how to charge what you're really worth.


📖 Read along here: ⁠⁠Click to open the book⁠⁠


About the Author:

Rodney Koop is the founder of The New Flat Rate, the first in-home menu pricing system for contractors. With over 30 years of experience founding and selling service businesses, he's also a Master Electrician, motivational speaker, and entrepreneur who knows what it’s like to struggle—and how to win.

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The New Flat RateBy The New Flat Rate