What would you do if it was your job to make the entire world comply with complete vaccination, but you were losing ground, more people were losing trust in your 'safe and effective' message, and you were losing billions in revenue every year? Would you take a step back, figure out why a minority react so severely, and fix what's wrong with your product? Or would you simply make them all mandatory? Not just for work and school, but mandatory period, just to live on planet Earth.