Predictably Irrational: Our Effort to Understand Human Behavior

Chapter 4: The Cost of Social Norms


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After an introduction into the world of social norms and historical norms, we give examples from the chapter: survey of the National Association of Retired Persons and the example of the daycare center in Israel. We then talk about a survey we conducted related to this issue. Understanding the cost of social norms is an important to understanding our relationships.

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Predictably Irrational: Our Effort to Understand Human BehaviorBy Ross Miller