SEO Academy

Chapter 4: What are search engines and which ones should I focus on?


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Search engines are tools that provide you with answers with information available on the Internet for your queries put forward to them.

They basically have three main activities:

Crawl: Going through all the content and links in every single webpage of a website

Index: Storing the information gathered in a sensible manner so as to retrieve it fast as and when needed

Rank: Match the information already analysed to the queries put forward by the searcher

Focus on the following search engines:

  1. Google
  2. Bing
  3. Duck Duck Go
  4. Baidu
  5. Yandex
  6. Twitter
  7. Ecosia
  8. ...more
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