The data approaches that worked even two years ago are becoming obsolete. The era of focusing solely on the "4Vs" (Volume, Variety, Velocity, Veracity) of structured data is over.

In this critical episode, Jose Antonio Martinez Aguilar highlights the 2025 Data Imperative and reveals the fundamental strategy shift needed to thrive in the new AI paradigm. You'll learn how AI is the key to unlocking the true value hidden within previously ignored unstructured and multimodal data (calls, emails, images, and more).

This episode provides an actionable playbook for leaders, covering:

• Data's Sudden Evolution: A quick journey through the stages of data to understand the magnitude of the present AI and Multimodal Era.
• AI Unlocks Hidden Value: How AI finally gives organizations the "key to the treasure chest" of unstructured data, turning noise into actionable insights.
• The New Data Paradigm: Replacing the old 4Vs with AI-Enabled Dimensions like Context Richness, Relationships, and Intelligent Metadata—data that understands its own meaning.
• Strategies for the AI Era: The four pillars of a modern data strategy: Unify Data, Use AI Models, Connect Insights, and Empower Teams.

Is your data strategy built for the past or for this new, intelligence-driven world? The time to transform is now.