This week's show: Conclusions and Consequences: The final chapter proposes to reflect upon the consequences of this study in terms of the opportunities provided by the internet as described in the first chapter. By looking back on our research on user generated content, we will provide insight on how the internet is affecting the design process. Moreover, we will discuss how this broader perspective on user participation can influence the role of the designer. Lastly, we will provide insight into how this relationship between users and designers is changing the way we perceive the very activity of design.