It's easier to get meetings when your goal is spotlighting others' success. Learn the Story-Setback-Ascension interview format for creating compelling client content. Discover seven ways to leverage these interviews: testimonial videos, case studies, blog series, podcasts, and social media highlights that position you as the go-to expert.

It's easier to get meetings when your goal is spotlighting others' success. Learn the Story-Setback-Ascension interview format for creating compelling client content. Discover seven ways to leverage these interviews: testimonial videos, case studies, blog series, podcasts, and social media highlights that position you as the go-to expert.

Chapter 6: Interview 5 Clients & Promote Their Success

Transform Your Sales Career with 12 Game-Changing Strategies.&nbsp;After 30 years of coaching thousands of sales professionals and spending over 20,000 hours in training sessions, sales expert Bill Caskey has distilled the most powerful business development strategies into this concise, action-packed audiobook. Why "Bold" Moves? These aren't just common-sense strategies—they're uncommon in practice. As Caskey notes, "Common sense is not common practice. Therein lies the distinction." These 12 moves may seem straightforward, but few salespeople actually implement them, which is exactly what makes them bold and transformative.

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Transform Your Sales Career with 12 Game-Changing Strategies. After 30 years of coaching thousands of sales professionals and spending over 20,000 hours in training sessions, sales expert Bill Caskey has distilled the most powerful business development strategies into this concise, action-packed audiobook. Why "Bold" Moves? These aren't just common-sense strategies—they're uncommon in practice. As Caskey notes, "Common sense is not common practice. Therein lies the distinction." These 12 moves may seem straightforward, but few salespeople actually implement them, which is exactly what makes them bold and transformative.

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Chapter 6: Interview 5 Clients & Promote Their Success

Chapter 6: Interview 5 Clients & Promote Their Success