The Intelligence Advantage: Orchestrating Intelligence in the Age of AI

Chapter 7: Intelligent Processes


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In the age of AI, simply digitizing and automating your processes is no longer enough—you must make them intelligent. The new challenge is to move from optimizing the past to discovering the future.

In this episode, Jose Antonio Martinez Aguilar introduces the framework of Intelligent Processes—a new class of business operations that adapt, evolve, and learn continuously to create value that was previously inconceivable.

You will learn:

  • The Transformative Leap: The difference between Digital Processes (designed to handle exceptions) and Intelligent Processes (designed to discover new opportunities).
  • The Four Process Types: A framework for classifying all work in your organization: Routine, Administrative, Knowledge, and Creative.
  • Matching AI to Task: The strategy for applying the right level of intelligence to each process type:
    • Autonomous Intelligence for Routine work.
    • Augmented Intelligence for Administrative work.
    • Amplified Intelligence for Knowledge work.
    • Awakened Intelligence for Creative work.
  • The Virtuous Cycle: How connecting these processes creates a self-reinforcing ecosystem where efficiency from autonomous tasks frees up human creativity, leading to genuine breakthroughs.

Your organization must stop viewing processes as static engines and start seeing them as living, learning systems. Are you optimizing the past, or are you building the systems that will discover the future?

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The Intelligence Advantage: Orchestrating Intelligence in the Age of AIBy José Antonio Martínez Aguilar