Predictably Irrational: Our Effort to Understand Human Behavior

Chapter 7: The High Price of Ownership


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In this podcast episode, we talk about the contents of the 7th chapter of the book "Predictably Irrational" and our thoughts about it. This chapter explains how we value the things we own more that the things we do not own. To prove this idea, we did a survey that we talked about in this episode. We've also found that we focus on potential loss and not potential gain, think others see things from our perspective, and can feel ownership for a thing even before we own it.

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Predictably Irrational: Our Effort to Understand Human BehaviorBy Ross Miller