Marketing reports on traffic and MQLs. Sales counts deals. Leadership wants a forecast. Nobody's looking at the same number. In this episode, Jasper Degreef, Jasper Hissink and Ted van den Berg dig into account-based intelligence: one view of where your target accounts sit in the buying journey, built on behavior, not form fills. We cover how to define stages, what signals to track, the tooling stack that makes it work, and why rallying marketing, sales and leadership around a single metric rewires how your go-to-market team operates.