We always seem to come back to the book It Doesn't Have To Be Crazy At Work By Jason Fried & David Hansson and I recommend you do too.

In a world filled with Instagram Hustlers or Masochists, this book cuts out all the fluff and tells you that you don't necessarily need to run a company like it's terminal because we both know, it's highly unlikely that it is. Hope you enjoy this passage from the book