How do you characterize your brand? Do you think of it as a critical player in the story OF your brand? Maybe you should. The success (or failure) of any story comes from the quality of the characters, the setting, and the plotline. A compelling story does not survive on the plot alone. We need to be transported to a specific time and place while the characters bring the story to life.

Telling your brand story is the same thing. And a key character is YOU - your business, your brand.