In this episode of Brews & Appraisal Views, Dan sits down with returning guest Brad Bassi to tackle a topic that hits every appraiser’s wallet: fees. Brad makes a strong case that too many appraisers are undercharging and relying on AMC-driven pricing instead of valuing their own time, expertise, and liability. The conversation goes beyond pricing into what actually wins clients, like taking time to research properties before quoting, building trust through real conversations, and providing clear written proposals. They also dig into handling complex assignments like estate and family law work, where communication and process matter just as much as valuation. The episode wraps with a candid discussion about industry changes, including Fannie Mae’s Collateral Underwriter expansion to AMCs, and what it could mean for appraiser independence and the future of the profession.