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In this episode of Field Frequency, Jason Cortes sits down with Matt Teske, Founder and CEO of Chargeway, to talk about one of the biggest barriers to EV adoption: confusion. From his roots in automotive culture to building a platform designed to simplify EV charging, Matt shares why the industry’s challenge is not just technology, but communication. Together, they explore consumer friction, charging anxiety, infrastructure visibility, OEM strategy, and what it may take to build greater confidence in electrification.

In this conversation, Jason and Matt unpack the gap between EV innovation and EV understanding. Matt shares how a real-world charging mishap helped spark the idea for Chargeway and explains why he believes EV adoption is being slowed less by range and more by friction, messaging, and fuel confidence.

The episode explores how Chargeway helps simplify the charging experience by translating complex charging data into a more intuitive, driver-friendly format. Jason and Matt also discuss how automakers, charging networks, dealers, and utilities each play a role in shaping the EV customer experience.

In this episode, they discuss:

• Matt Teske’s automotive background and the origin story behind Chargeway
• Why EV charging is still too complicated for the average driver
• How Chargeway simplifies charging with color-coded plugs and power levels
• The difference between range anxiety and fuel confidence
• Why consumer education may be one of the biggest missing pieces in EV adoption
• The role of OEMs, dealers, charging networks, and utilities in the EV ecosystem
• How inconsistent messaging may be creating more friction in the market
• Why Tesla’s charging network changed the conversation for legacy automakers
• The opportunity for the EV industry to improve clarity, consistency, and trust

About Matt Teske

Matt Teske is a storyteller and brand builder whose work has focused primarily on the automotive and energy industries. He believes that for any product or service to succeed, it needs a compelling story that connects with its audience. Those stories are rarely accidental. They are built through thoughtful planning, creative collaboration, and innovative execution.

Throughout his career, Matt has led projects for some of the world’s most recognizable brands. Through his own business and as a consultant, he has served in roles including Chief Strategy Officer, creative director, brand strategist, producer, and PR manager. His work has spanned brand development for startups, concept car design, action sports apparel launches, NCAA football helmet design, international editorial writing, and even stand-up comedy.

Today, Matt is focused on the growth of Chargeway, a software platform designed to simplify the electric fueling experience for EV drivers and the broader electric vehicle industry. When time allows, he also provides branding and strategy consulting across a range of industries, with a particular focus on transportation and clean energy.