Back in his days working for telecom companies, Chargify's Paul Lynch understood the pain of billing. Now he heads up a company that manages subscriptions and billing for some of the world's most exciting B2B SaaS businesses. In this episode of Commerce Connect, Paul shares the moment he believes the world changed for billing, and how companies can take a very complicated function and turn it to a competitive advantage.
Books mentioned by Paul in this podcast:

• Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets
• Never Split the Difference: Negotiating as if Your Life Depended on It
• Pitch Anything: An Innovative Method for Presenting, Persuading and Winning the Deal