Today’s guest lost her soul dog a couple of years ago. Through sharing her story, she ended up connecting with many pet parents and now 70% of her clients are senior and end of life sessions. 

I’m talking about Darlene Woodward and if you’ve ever felt guilty about charging for end of life sessions- this episode is for you. 

Darlene shared how she worked through the guilt of charging for end of life sessions and we also went into the process of working with a copywriter to help share the appropriate message with your audience. 

If you’re a member, you’ll also learn what Darlene’s clients are buying, how much their spending and what her plan is to increase that average sale next year- as well as how she has the time to provide such a great service to her clients.

WE COVERED

00:00 Introduction to Darlene Woodward's Journey

01:10 Welcome to the Pet Photographers Club

02:04 Darlene's Best Year Ever

03:18 The Importance of Senior and End-of-Life Sessions

08:41 Marketing Strategies and Client Acquisition

09:57 Dealing with Guilt and Justifying Charges

13:32 Revamping Website Copy for Better Client Connection

IN THE MEMBERS-ONLY EXTENDED EPISODE

23:10 The Importance of Your About Page

24:12 Conversion Rates and Inquiries

24:47 Handling Pricing and Client Expectations

28:11 Highlighting Unique Selling Points

29:41 Sales Goals and Strategies

39:10 Outsourcing for Efficiency

43:26 Conclusion and Final Thoughts

LINKS

• https://pantthetown.com/
• https://www.facebook.com/pantthetown
• https://www.instagram.com/pantthetownphotography/