In this special edition of CharitEpulse, the trio sit down for an in-depth conversation with Charlotte Schofield, Director of Fundraising at University Hospitals Birmingham Charity. Together, they discuss the evolving landscape of fundraising in the charity sector and delve into UHB Charity’s unique approach to engaging supporters and driving impact.

During the episode, they discuss:

Industry transformation

• Post Covid-19 landscape changes
• Corporate fundraising evolution
• Staff retention challenges

UHB Charity’s challenges

• Public awareness and understanding
• Trust partnership benefits

Governance and leadership

• Board engagement strategies
• Trustee education and support

Ethical fundraising

• Donation acceptance policies
• Controversial donor decisions
• Regulatory framework evolution

Strategic relationship building

• Corporate partnership approaches
• Donor motivation understanding
• Long-term vs. short-term strategies

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