The PartsEdge Podcast with Kaylee Felio

Charity Dunning - Trends in Fixed Ops Marketing


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Charity Dunning is the Chief Marketing Officer (CMO) at FixedOps Marketing. She helps startup companies build their marketing departments from the group up. She also co-hosts WTF (What the Fixed Ops?!) podcast with Russell Hill.

The automobile industry is changing rapidly, and fixed ops companies need to adapt to survive. Customers are more educated, parts are becoming more refined, and automation is becoming more prevalent.

Charity is specifically interested in the trend of electric vehicles. While electric vehicles are becoming more and more widely accepted, they bring on new challenges. In today’s episode, she’s sharing insights her company has learned from researching data and interviewing experts.

Charity is also a passionate mother, and shares her experience as a working professional. Her understanding of the auto industry challenges and working from home challenges position her perfectly to help you speak and grow leads for your fixed ops business.


Connect

Charity Dunning

LinkedIn: https://www.linkedin.com/in/charitydunning/

Podcast: What the Fixed Ops?!

Website: https://fixedopsmarketing.com/


Kaylee Felio

LinkedIn: https://www.linkedin.com/in/gotopartsgirl

Website: https://www.partsedge.com/


Takeaways

  • What does the future hold for EV and Fixed Ops
  • Endless opportunities to work in the auto industry
  • What it looks like to have a career and work from home with kids

  • Quote

    “The automotive industry is very tight knit, but there’s also a lot of opportunity” - Charity Dunning

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    The PartsEdge Podcast with Kaylee FelioBy Kaylee Felio, the Parts Girl

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