Convos

Charity Shock by Ray Gary


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The book Charity Shock by Bill High and Ray Gary explores the changing landscape of fundraising for nonprofits. The authors identify ten critical trends that are transforming the way nonprofits approach fundraising, and they provide advice on how organizations can adapt to these changes. The book examines the impact of generational shifts on giving, the growth of noncash donations, the importance of storytelling, and the increasing scrutiny of nonprofits by lawmakers. High and Gary also discuss the need for nonprofits to become more data-driven, to embrace impact investing, and to cultivate relationships with giving influencers, such as financial advisors and community foundation leaders. The book emphasizes the importance of living generously and moving beyond a transactional view of giving.

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