• Why nobody in marketing knows how to spot frauds anymore
• Adam Robinson: from Lehman Brothers credit default swaps to "Inbound-led Outbound"
• The "bound" term epidemic: Allbound, Nearbound, Inbound-led-Outbound
• How Birmingham boardrooms taught pattern recognition
• Why you need to know your shit AND be willing to piss people off
• Eight red flags that expose marketing frauds instantly
• Silver bullet responses that shut down bullshit immediately
• The SYNERGY Method and other repackaged common sense frameworks
• Why frauds deflect technical questions with philosophy
• "What did you call yourself two years ago?" - the ultimate fraud detector
• The social cost of calling out fake experts
• Why the industry rewards performance over competence
• How to protect your time, budget, and sanity from charlatans

Key red flags covered:

1. Speak in undefined buzzwords
2. Have solutions for everything
3. Deflect technical questions with philosophy
4. Speak only in absolutes
5. Cannot explain anything simply
6. Can't tell you what doesn't work
7. Treat correlation like causation
8. Constantly trend hop

Warning: Using these techniques will make you enemies in an industry that prefers comfortable lies.

REACH is the marketing podcast for people who hate marketing podcasts.

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