In This Episode

(01:41) – Kevin and Adam welcome Charles Adkins to The Immutable Mindset.

(03:02) – Initial perception and early thoughts on Web 2.0

(05:08) – Drawing on the parallels and developments between Web 2.0 and Web 3.0.

(08:52) – Transitioning into Web 3.0 while being surrounded by skeptics.

(15:01) – On brands mixing Web 2.0 and Web 3.0 marketing strategies.

(21:25) – How to get people interested in this industry.

(23:25) – On containing the FOMO around the digital space.

(27:09) – Describing Metaverse and its impact over the next decade.

(29:44) – How little kids have taken the metaverse with games like Roblox.

(32:29) – The biggest risks brands are facing.

(34:49) – Successful strategies brands have used to navigate Web 3.0

(37:22) – The biggest threat facing the Web 3.0 ecosystem.

(41:53) – The biggest advice for brands

(43:09) – Charles takes the lightning round.