Charles Cadbury is the CEO of Say it Now, the winners of Amazon’s annual UK & European Alexa Cup for best new skill on the smart speaker. They ultimately came third in the global awards.

Over the last 5 years Charles has worked in AI/Natural Language Processing and the application of 'conversational interfaces' (voice assistants and chatbots).

I believe the future of communication between brand and customer is through natural conversation. The trick is to look at multiple channels and seize opportunities for a conversational element to reduce friction.

Back and forth communication through conversation is the most effective way to create a trusted relationship. - Charles Cadbury