Neuroprogrammatic. Emotional AI. Holograms. No, this isn’t the setup for a Black Mirror episode—it’s the very real future of advertising, and Charles Cantu is already making it happen. While most of the industry is still fumbling around with outdated targeting models and pouring billions into platforms that everyone hates, Charles is flipping the script. In this episode, we get into the real conversation about what’s broken in ad tech and how to actually fix it.

✅ Neuroprogrammatic Advertising – AI That Feels?

Forget mindless retargeting and generic lookalike audiences. Charles breaks down how Reset Digital is using AI to analyze emotions in content and creative, matching them with consumers in ways that make ads resonate, not just interrupt. And yes, it’s delivering 600% sales lifts—not a typo.

✅ The Big Lie in “Diversity Initiatives”

Spoiler alert: Most brands are doing diversity media buys wrong. They pledge dollars but funnel them back into the same 10 platforms. Charles pulls back the curtain on what’s actually happening, why diverse-owned media is being sidelined, and how Reset Digital is proving that inclusive advertising isn’t just feel-good PR—it’s straight-up better business.

✅ Holograms, AI, and the Ad Tech Future That’s Way Closer Than You Think

Think digital ads are intrusive now? Imagine them in hologram form. Charles breaks down why Microsoft and Apple have tens of thousands of patents in holographic advertising tech and what that means for the future of immersive, tactile brand experiences. Because why watch an ad when you can hold the product in your hands before you buy?

✅ The One Excuse Marketers Use That Makes Charles’ Blood Boil

Marketers love to say they support diverse media, but their buying patterns tell another story. Charles shares the one excuse he hears constantly that proves the industry still has a long way to go.

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🚀 This episode is packed with insights, laughs, and maybe a few uncomfortable truths about the state of advertising. Don’t miss it—because once you hear what Charles has to say, you might never look at ad tech the same way again.

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