Our guest this week is Charles McKay, CEO and Founder of Synx, Australia. Charles worked as a technical consultant for over 10 years before setting up Synx seven years ago. His Inbound Growth Agency aims to make digital marketing simple consulting clients across B2B software, property and technology.In this episode we focus on vector alignment and how this plays an important role in digital success...It's Charles McKay! Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith