The Project: Inside Corporate Location Decisions

Charles Schwab’s Crystal Ball: Projecting the Location of “Future Talent” Leads to Texas


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Charles Schwab recently announced plans to build a $100 million campus that would initially house 1,200 staffers in Westlake, Texas, a growing suburb of Dallas. Understanding where the right financial services talent “is going to be” in the next 20 years was the key to selecting a location in the Dallas region.


To get the inside story we decided to “Talk to Chuck” – or in this case Chuck’s Senior Vice President of Corporate Real Estate Glenn Cooper. We also interview Larry Gigerich, Managing Director of Ginovus (a site selection firm engaged by the company) and the Honorable Laura Wheat, Mayor of Westlake, Texas.

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The Project: Inside Corporate Location DecisionsBy Development Counsellors Internationals