Charles shares with us how, as a start-up, they used the leverage of challenging widely accepted ideas to develop long-term, high impact relationships with large listed businesses.  He discusses the value of joining a movement – rather than trying to create one around your offering, how they use “no money, no legals” social contracts to create the potential for real change, and how they use silence and simple questions and silence to reveal the underlying constraints that keep an organisation from making these changes.