Neely Woodson Powell knows shoes and she knows how important it is to engage with customers to get customers to slip their feet into her iconic shoe wear.

In this latest episode of the CX Innovator podcast, produced by Networld Media Group, Powell shares with RetailCustomerExperience.com editor Judy Mottl how customer engagement, and providing 'shoe joy,' has driven success for her national brand of versatile and fashionable footwear.

Powell also shares how she hurdled challenges, including COVID-19, to create a multibillion-dollar retail empire. The brand's shoe line, launched 27 years ago, is available online, in retail stores and over 800 boutiques. Charleston Shoe Company will soon open a location in Myrtle Beach, South Carolina.

Powell will be a keynote speaker at the upcoming ICX Summit taking place Sept. 9-11 in Charlotte, North Carolina. Early bird registration is still available.