Realtor Conversations

Charlie and Tera Lawson

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In this episode, we trace how GCS Title evolved from a closing service into a title company shaped by change, service, and relationships. Husband-and-wife owners Charlie and Tera Lawson, plus Marketing Director Nicole Michel, are here for the conversation. The story begins in 2007, when closings disappeared overnight and the company had to pivot. From there, we hear about how COVID changed client expectations at the closing table and how the team keeps deals moving when problems hit.

In this episode:

  • How GCS Title began after mobile closings expanded during refinance demand.
  • Why the 2007 market collapse forced an overnight business pivot into titles.
  • What Tera brought to GCS Title from her lighting sales experience
  • The reason Nicole returned after pursuing animal rehabilitation during COVID.
  • How mobile closings happen in hospitals, nursing homes, and jails.
  • How COVID changed closing logistics and client expectations.
  • The shift away from shared closing tables and in-person gatherings.
  • Why relationship building remains vital to repeat real estate business.
  • How GCS Title agent support includes social posts, open houses, and coaching.
  • Why transaction problems require solution-driven communication under pressure.
  • What title teams value most from lenders during closing delays.
  • Why the GCS Title team loves working with Bell Bank.
  • Promotions for potential clients that GCS Title is offering in Spring 2026.
  • How referral incentives are supporting recruitment at GCS Title.

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    Contact GCS Title:

    Email: [email protected] 

    Tera’s cell: 651-245-1247

    ...more
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    Realtor ConversationsBy Brad Goulet and Stig Sandell
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